Does SEO seem like a dark art that you can't seem to master?

Introducing Demystifying ‘White Hat’ SEO – a 6 module, step by step, actionable breakdown of on-page and off-page SEO.

Hey, I’m Pete – and I will be your trainer. I am the owner of SO… a digital agency in the UK, host of the Marketing Development Podcast, and founder of the Marketing Development Academy.

I am Google Certified and have been working in Web Development and Digital Marketing for the last 15 years. I have completed hands-on work for both lead generation and ecommerce websites and have increased ROI for clients many, many times.

The Podcast and Academy are my attempt to give something back to the online community that I have received so much from so far in my career.


What's included in the course...


Module 1 – The Foundation

Covering all the basics to make sure your website, its structure and it's elements are ready for the Search Engines.


Module 2 – All About Keywords

Finding and validating keywords that will drive convertable traffic and reasonate with your target audience.


Module 3 – Starting With Content

Like it or not, content is the fuel that makes the SEO engine work – create a strategy that takes your prospects on a journey!


Module 4 – Making content work for you

Now you've put in all the hard work on the page, its time to make that content earn its keep. Distribution and link building are paramount.


Module 5 – Maximising Exposure

You've covered all the bases from modules 1 thorugh 4 – but is that all you can do? Of course not – here's an exploration of other tactics that will maximise your reach.


Module 6 – Measuring your success

So now you've put in all that hard work you need to tell the world (well, your client or employer at least) all the good news and the results of your labour!

What will you receive?

Lifetime Access To All Course Resources

All resources will be hosted and delivered through our teaching platform. You’ll be able to log in and access all resources indefinitely.

Interactive Sessions And Resources

All modules include a video and a presentation of course materials. We then use a mix of worksheetscheatsheets and other resources to give you everything you need to action the techniques discussed.

Join Our Faceboook Community

As well as all the materials on the course, we also have a private Facebook groupfor all delegates to access.

We hold regular live seminars and mastermind calls, and you can get hold of me, or any of the other delegates in there too!

Still have some questions?

The course is based around the principles of good on and off-site SEO. If you’re a business owner doing this for yourself, then the course is absolutely for you, just as much as any marketing consultant.

What others say...

I took all the feedback Pete has given me (we did a tear-down of one of my client's sites) and put it into action It's now been about 2.5 months and the results have been FANTASTIC!

My customer is now ranking in the top 10 for 7 or the 8 phrases we're tracking, and 3 of the phrases are in the top 3.

I mean, can you ask for better than that?

But if these kinds of results sound like something you're after I would HIGHLY recommend Pete's course- Demystifying SEO. Several people in the group went through the first run of the course and it got great reviews.

Kyle Van Deusen

I went through the first go and can say it is a great course. Pete talked about not only SEO, but connected it to the business, meaning that he makes you think about objectives and if can you even handle the increase in business. Something other course never touch on, it’s just get more traffic get, get more money. Really glad I took the course, highly recommend it.

Daren Morreale

I really liked how Pete put everything together. Life happens and I’m playing catchup, which is why having the replays is awesome. As a relatively new person to SEO, it was great to get a whole run-down from start to finish. Highly recommend it. There’s a ton of value.

Mark Werle

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Billing details

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Product Total
Demystifying 'White Hat' SEO  × 1 $297.00
Subtotal $297.00
Total $297.00
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